Rosemead's appeal as a new kind of small town in the heart of an urban environment is accomplished by honoring tradition, uniting in diversity, and evolving for the future. This is evident in Rosemead's Key Organizational Goals which aim to: improve public areas including infrastructure and community facilities; enhance public safety and the overall community environment and opportunities for residents through programs, services, education, and recreation; and ensure the City's financial stability in order to continually meet these goals and provide basic services to the community. For more information about Rosemead's Key Organizational Goals, download
Rosemead's Strategic Plan for 2030.
Community Values - Our “Brand Platform”
WHO
we're for |
People and businesses who seek the charms of a small town, in the heart of an urban environment. |
WHAT
we do |
We are today's small town America - traditional yet diverse, a true neighborhood in an urban setting. |
WHY
we do it |
Because in Rosemead, neighbors share the traditional values and commitment to community that makes small town life so appealing, without losing big city advantages. |
WHO
we are |
Grounded |
Welcoming |
Thriving |
HOW
we do it |
Honor
Tradition |
Unite
in Diversity |
Evolve
for the Future |
Our Community Personality - These “adjectives” describe our traits as a community.
WHO
we are
|
GROUNDED
Familiar, Down-to-Earth, Established
Rosemead is in touch with where it came from and always honors its roots. |
|
WELCOMING
Neighborly, Warm, Friendly
Rosemead welcomes everyone who is committed to making the city better. |
|
THRIVING
Vibrant, Up-to-Date, Flourishing
Rosemead is delivering what citizens need and want, and they are responding. |
These “verbs” define the actions we take every day to deliver on Rosemead's community values or “brand platform.”
HOW
we do it
|
HONOR TRADITION
In Rosemead, we honor our long tradition of community spirit and civic engagement. We preserve old traditions like the 4th of July Parade, and look to create new ones that will keep our community vibrant and appealing. |
|
UNITE IN DIVERSITY
Our multi-cultural experience reflects contemporary American life. While we come from different parts of the globe, we are united by the traditional values of hard work, family and education that help our community thrive. |
|
EVOLVE FOR THE FUTURE
As we honor tradition, we are a modern small town that keeps its eye on the future. Our location in the heart of an urban environment means that we must continually evolve to meet the changing needs of our residents and businesses. |
ROSEMEAD HISTORY
John Guess and his wife, Harriet, arrived in the San Gabriel Valley in 1852 in an ox-drawn wagon from Arkansas. They settled in 1855 on a 100-acre ranch called Savannah on the site of what is now Savannah School.
Others followed, including Frank Frost and Leonard Rose. Rose purchased 500 to 700 acres to breed and train horses and called his place Rose's Meadow, which was shortened to Rosemead and gave the city it's name.
Small truck farms and chicken and rabbit ranches became popular and the city incorporated in 1959.
The quiet, pastoral lands are now crowded with businesses, industries, shops and some 53,000 people.
Once a lush green pasture extending from the Los Angeles River east to the Pomona area, Rosemead was indeed a fine place for early settlers to raise fruits, vegetables, grain and feed.
Today, the city boasts that its goals include the improvement of quality of life offered in Rosemead in a business friendly atmosphere conducive to continued economic growth and prosperity.
The city offers a desirable and affordable community in which to live and a dynamic and expanding business sector that is an economic growth engine for West Coast commerce.